I Love my Job!

There is a simple question that over the years, we have continued to ask the professionals we meet at major events in the cannabis industry: “Do you love your job?” Words that may seem light, but carry a powerful meaning. Because unfortunately, not everyone can answer with a definitive yes.

At CannabisJobs, we believe that work, when born from genuine passion, can transform into a collective force. Our motto is “I love my job!” and our goal is to share the voices of the industry’s key players. At Spannabis in Barcelona and during Mary Jane Berlin, we showed up with our camera and our now-iconic t-shirt with the phrase “I ❤️ my j🥦b.”

We want to tell the story of what often remains hidden: the enthusiasm behind the scenes, the pride, and the energy that sustains this world.

The cannabis industry’s answer is a resounding yes.

The answers to our question came from professionals and pioneers across the cannabis world: cultivators, activists, breeders, chefs… Some of the names are internationally recognized—like Mila The Hash Queen, The Dank Duchess, Alice Reis, Javi from Medical Seeds, and companies such as TerpHogz, Gas Town, Puffco, and Strain Hunters. And yet, despite the fame or success, what unites them is always the same look in their eyes: the look of someone who has chosen a difficult path and walks it with passion. Because the passion that drives them is stronger than the everyday challenges.

As the philosopher Confucius once said, “Choose a job you love, and you will never have to work a day in your life.” And it truly is that way.

For many of us, cannabis is not just a profession, it’s a mission, a vision, a life choice. It’s not just about the plant, but everything it represents: healing, freedom, justice, awareness. Among those we interviewed are doctors, lawyers, activists, producers, artists, and entrepreneurs… each with their own story, each with their own “why.” And all united by the same love!

The cannabis industry is different.

It is different because many enter the cannabis industry by personal choice, conviction, or life experience. It is not a career one pursues by chance. Behind every professional we have met, there is a deep motivation: the desire to change things, offer alternative solutions, and build a new paradigm. And perhaps that is why, despite the daily challenges of bureaucracy, regulatory constraints, and prejudice, there is a rare, almost familial unity.

Are these challenges what unite us? Perhaps. But it’s also the fact that ours is not just a commercial sector: it’s a culture, a community. It’s cannabis culture. A world that, in many countries, has transitioned from traditional and underground markets to regulated and professional models.

A world that, in some places, continues to live under scrutiny, fighting every day for recognition and dignity. Yet, despite everything, we remain. And we resist. Because this work, for many of us, is not just a job. It’s a life choice.

Our philosophy comes from here. CannabisJobs is not just an agency connecting companies and candidates. It’s a project built around a vision: putting people at the center and valuing those who work with passion and professionalism.

This blog is an invitation. To look inside ourselves. To ask if we are truly doing what we love. Because perhaps, among the many definitions of success, the truest one is this: waking up every morning knowing that what you do makes sense.

So, we ask you too: Do you love your job?

If you haven’t seen them yet, you can check out our videos on YouTube, starting with this episode featuring Mila, the legendary Hash Queen, all the way to the highlights from Mary Jane in Berlin and Spannabis in Barcelona. And if you want a more immediate taste, you can find everything in our reels on Instagram! Don’t miss the upcoming interviews, follow us on Instagram and subscribe to our YouTube channel!